Advertising and Promotions Managers
SOC: 11-2011.00 · Job Zone 4 (Considerable preparation)
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
AI Impact Summary
Advertising and Promotions Managers faces moderate AI displacement risk with a score of 32/100. Significant displacement is estimated between 2041 and 2051. Of 26 analyzed tasks, 3 are highly automatable, particularly in routine_cognitive. Strong protective factors — including social intelligence, creativity, or regulatory barriers — significantly reduce effective risk.
Wage & Employment (2024)
Median Wage
$126,960
per year
Mean Wage
$149,270
per year
Employment
21K
workers
Wage Range
$63,000 - N/A
10th - 90th pct
Protective Factors
Total protective discount: 25.1%
Skill Analysis
AI-Vulnerable Skills (6)
High reliance on Reading Comprehension is a risk area. Consider developing complementary AI-resistant skills to maintain value.
High reliance on Information Ordering is a risk area. Consider developing complementary AI-resistant skills to maintain value.
High reliance on Mathematics is a risk area. Consider developing complementary AI-resistant skills to maintain value.
Mathematics is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Memorization is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Programming is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
AI-Resistant Skills (7)
Social Perceptiveness is AI-resistant — strengthening this skill provides durable career protection.
Coordination is AI-resistant — strengthening this skill provides durable career protection.
Complex Problem Solving is AI-resistant — strengthening this skill provides durable career protection.
Persuasion is AI-resistant — strengthening this skill provides durable career protection.
Negotiation is AI-resistant — strengthening this skill provides durable career protection.
Instructing is AI-resistant — strengthening this skill provides durable career protection.
Manual Dexterity is AI-resistant — strengthening this skill provides durable career protection.
AI-Augmented Skills (5)
Recommendations
Skills to Develop
These skills are at risk from AI automation. Advertising and Promotions Managers professionals should diversify beyond them.
- Reading Comprehension
High reliance on Reading Comprehension is a risk area. Consider developing complementary AI-resistant skills to maintain value.
- Information Ordering
High reliance on Information Ordering is a risk area. Consider developing complementary AI-resistant skills to maintain value.
- Mathematics
High reliance on Mathematics is a risk area. Consider developing complementary AI-resistant skills to maintain value.
- Mathematics
Mathematics is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
- Memorization
Memorization is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Skills to Leverage
These human-centric skills remain difficult for AI to replicate. Double down here.
- Social Perceptiveness
Social Perceptiveness is AI-resistant — strengthening this skill provides durable career protection.
- Coordination
Coordination is AI-resistant — strengthening this skill provides durable career protection.
- Complex Problem Solving
Complex Problem Solving is AI-resistant — strengthening this skill provides durable career protection.
- Persuasion
Persuasion is AI-resistant — strengthening this skill provides durable career protection.
- Negotiation
Negotiation is AI-resistant — strengthening this skill provides durable career protection.
Tools to Adopt
AI can amplify these skills. Learn the tools that augment rather than replace your work.
- Critical Thinking
Critical Thinking will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Judgment and Decision Making
Judgment and Decision Making will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Writing
Writing will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Active Learning
Active Learning will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Systems Analysis
Systems Analysis will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
Task Breakdown
26 tasks analyzed
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
Assist with annual budget development.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Manage sales team including setting goals, providing incentives, and evaluating employee performance.
Coordinate with the media to disseminate advertising.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Plan and execute advertising policies and strategies for organizations.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Prepare and negotiate advertising and sales contracts.
Gather and organize information to plan advertising campaigns.
Create media notices about events.
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Confer with clients to provide marketing or technical advice.
Train and direct workers engaged in developing and producing advertisements.
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
Contact organizations to explain services and facilities offered.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
Track program budgets, expenses, and campaign response rates to evaluate each campaign based on program objectives and industry norms.
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Represent company at trade association meetings to promote products.
Direct and coordinate product research and development.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
| Task | Category | AI Capability | Risk Score | Time % |
|---|---|---|---|---|
| Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. | Non-Routine Analytical | 60 | 51.0 | 8% |
| Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications. | Non-Routine Analytical | 70 | 55.0 | 6% |
| Assist with annual budget development. | Non-Routine Analytical | 60 | 51.0 | 3% |
| Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. | Non-Routine Interpersonal | 25 | 25.0 | 6% |
| Manage sales team including setting goals, providing incentives, and evaluating employee performance. | Non-Routine Interpersonal | 25 | 25.0 | 4% |
| Coordinate with the media to disseminate advertising. | Non-Routine Interpersonal | 40 | 31.0 | 4% |
| Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. | Non-Routine Interpersonal | 30 | 27.0 | 5% |
| Plan and execute advertising policies and strategies for organizations. | Non-Routine Analytical | 55 | 49.0 | 6% |
| Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. | Non-Routine Interpersonal | 15 | 21.0 | 4% |
| Prepare and negotiate advertising and sales contracts. | Non-Routine Interpersonal | 35 | 29.0 | 4% |
| Gather and organize information to plan advertising campaigns. | Non-Routine Analytical | 70 | 55.0 | 5% |
| Create media notices about events. | Routine Cognitive | 90 | 85.2 | 3% |
| Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. | Non-Routine Analytical | 60 | 51.0 | 4% |
| Prepare budgets and submit estimates for program costs as part of campaign plan development. | Non-Routine Analytical | 65 | 53.0 | 3% |
| Confer with clients to provide marketing or technical advice. | Non-Routine Interpersonal | 20 | 23.0 | 4% |
| Train and direct workers engaged in developing and producing advertisements. | Non-Routine Interpersonal | 25 | 25.0 | 4% |
| Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals. | Non-Routine Interpersonal | 15 | 21.0 | 3% |
| Contact organizations to explain services and facilities offered. | Non-Routine Interpersonal | 35 | 29.0 | 3% |
| Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. | Non-Routine Analytical | 70 | 55.0 | 5% |
| Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. | Non-Routine Interpersonal | 35 | 29.0 | 3% |
| Track program budgets, expenses, and campaign response rates to evaluate each campaign based on program objectives and industry norms. | Routine Cognitive | 85 | 83.2 | 3% |
| Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. | Non-Routine Interpersonal | 20 | 23.0 | 2% |
| Represent company at trade association meetings to promote products. | Non-Routine Interpersonal | 10 | 19.0 | 2% |
| Direct and coordinate product research and development. | Non-Routine Analytical | 60 | 51.0 | 2% |
| Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. | Non-Routine Analytical | 70 | 55.0 | 2% |
| Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes. | Routine Cognitive | 90 | 85.2 | 2% |
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