Marketing Managers
SOC: 11-2021.00 · Job Zone 4 (Considerable preparation)
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
AI Impact Summary
Marketing Managers faces moderate AI displacement risk with a score of 31/100. Significant displacement is estimated between 2041 and 2051. Of 20 analyzed tasks, 1 are highly automatable, particularly in routine_cognitive. Strong protective factors — including social intelligence, creativity, or regulatory barriers — significantly reduce effective risk.
Wage & Employment (2024)
Median Wage
$161,030
per year
Mean Wage
$171,520
per year
Employment
385K
workers
Wage Range
$81,900 - N/A
10th - 90th pct
Protective Factors
Total protective discount: 26.2%
Skill Analysis
AI-Vulnerable Skills (6)
High reliance on Reading Comprehension is a risk area. Consider developing complementary AI-resistant skills to maintain value.
High reliance on Mathematics is a risk area. Consider developing complementary AI-resistant skills to maintain value.
High reliance on Information Ordering is a risk area. Consider developing complementary AI-resistant skills to maintain value.
Mathematics is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Memorization is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Programming is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
AI-Resistant Skills (7)
Social Perceptiveness is AI-resistant — strengthening this skill provides durable career protection.
Persuasion is AI-resistant — strengthening this skill provides durable career protection.
Complex Problem Solving is AI-resistant — strengthening this skill provides durable career protection.
Negotiation is AI-resistant — strengthening this skill provides durable career protection.
Coordination is AI-resistant — strengthening this skill provides durable career protection.
Instructing is AI-resistant — strengthening this skill provides durable career protection.
Manual Dexterity is AI-resistant — strengthening this skill provides durable career protection.
AI-Augmented Skills (5)
Recommendations
Skills to Develop
These skills are at risk from AI automation. Marketing Managers professionals should diversify beyond them.
- Reading Comprehension
High reliance on Reading Comprehension is a risk area. Consider developing complementary AI-resistant skills to maintain value.
- Mathematics
High reliance on Mathematics is a risk area. Consider developing complementary AI-resistant skills to maintain value.
- Information Ordering
High reliance on Information Ordering is a risk area. Consider developing complementary AI-resistant skills to maintain value.
- Mathematics
Mathematics is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
- Memorization
Memorization is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Skills to Leverage
These human-centric skills remain difficult for AI to replicate. Double down here.
- Social Perceptiveness
Social Perceptiveness is AI-resistant — strengthening this skill provides durable career protection.
- Persuasion
Persuasion is AI-resistant — strengthening this skill provides durable career protection.
- Complex Problem Solving
Complex Problem Solving is AI-resistant — strengthening this skill provides durable career protection.
- Negotiation
Negotiation is AI-resistant — strengthening this skill provides durable career protection.
- Coordination
Coordination is AI-resistant — strengthening this skill provides durable career protection.
Tools to Adopt
AI can amplify these skills. Learn the tools that augment rather than replace your work.
- Critical Thinking
Critical Thinking will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Active Learning
Active Learning will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Judgment and Decision Making
Judgment and Decision Making will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Writing
Writing will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Systems Analysis
Systems Analysis will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
Task Breakdown
20 tasks analyzed
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Compile lists describing product or service offerings.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Consult with product development personnel on product specifications such as design, color, or packaging.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
Initiate market research studies or analyze their findings.
Conduct economic or commercial surveys to identify potential markets for products or services.
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
Select products or accessories to be displayed at trade or special production shows.
Develop business cases for environmental marketing strategies.
Integrate environmental information into product or company marketing strategies, policies, or activities.
| Task | Category | AI Capability | Risk Score | Time % |
|---|---|---|---|---|
| Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. | Non-Routine Analytical | 65 | 53.0 | 10% |
| Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. | Non-Routine Interpersonal | 30 | 27.0 | 10% |
| Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. | Non-Routine Analytical | 70 | 55.0 | 8% |
| Develop pricing strategies, balancing firm objectives and customer satisfaction. | Non-Routine Analytical | 70 | 55.0 | 5% |
| Compile lists describing product or service offerings. | Routine Cognitive | 90 | 85.2 | 3% |
| Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. | Non-Routine Interpersonal | 20 | 23.0 | 8% |
| Consult with product development personnel on product specifications such as design, color, or packaging. | Non-Routine Interpersonal | 30 | 27.0 | 5% |
| Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. | Non-Routine Analytical | 70 | 55.0 | 8% |
| Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies. | Non-Routine Interpersonal | 20 | 23.0 | 5% |
| Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. | Non-Routine Interpersonal | 15 | 21.0 | 6% |
| Consult with buying personnel to gain advice regarding environmentally sound or sustainable products. | Non-Routine Interpersonal | 30 | 27.0 | 3% |
| Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. | Non-Routine Interpersonal | 30 | 27.0 | 4% |
| Initiate market research studies or analyze their findings. | Non-Routine Analytical | 70 | 55.0 | 7% |
| Conduct economic or commercial surveys to identify potential markets for products or services. | Non-Routine Analytical | 65 | 53.0 | 4% |
| Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors. | Non-Routine Interpersonal | 20 | 23.0 | 3% |
| Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products. | Non-Routine Analytical | 65 | 53.0 | 3% |
| Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services. | Non-Routine Interpersonal | 35 | 29.0 | 2% |
| Select products or accessories to be displayed at trade or special production shows. | Non-Routine Analytical | 55 | 49.0 | 2% |
| Develop business cases for environmental marketing strategies. | Non-Routine Analytical | 65 | 53.0 | 2% |
| Integrate environmental information into product or company marketing strategies, policies, or activities. | Non-Routine Analytical | 65 | 53.0 | 2% |
Community Assessment
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